10.25673/122873">


Proceedings of International Conference on Applied Innovation in IT
2025/12/22, Volume 13, Issue 5, pp.377-391

Innovation-Driven Analysis of Social Project Mechanisms for Renewable Energy Transition


Nurullo Zikrillayev, Elyor Saitov, Otabek Begmullaev, Zulumkan Teshebaeva, Dilbar Ruzmetova, Lale Hamlet İsmayılova, Ramatov Jumaniyaz, Nurgazy Erkinbay Uulu and Gulchehra Abdukarimova


Abstract: This study focuses on the public perception and social acceptance of renewable energy projects, as well as on the analysis of mechanisms for stakeholder and community engagement. The article examines the main factors influencing public support for renewable energy initiatives, including levels of awareness, trust in project developers, environmental concerns, and cultural contexts. A comprehensive analysis of survey data, media content, and case studies of both successful and unsuccessful projects was conducted. Based on these data, models were developed to explain the interrelations among key factors, and practical recommendations were formulated to enhance community support for renewable energy initiatives. Particular attention is given to the role of communication, transparency, and community participation at all stages of project implementation. Public perception and social acceptance are interpreted as multidimensional phenomena encompassing psychological, cultural, economic, and political dimensions. Theoretical frameworks applied in this research include the diffusion of innovations theory, social capital model, trust theory, and risk perception models. The analysis demonstrates that active stakeholder involvement and transparent communication substantially increase public trust and support for renewable energy initiatives. Furthermore, the use of advanced methods of social media analytics and network analysis enables the identification of key sources of both negative and positive sentiment, which is essential for designing effective public opinion management strategies. The results confirm the need for a systemic and interdisciplinary approach to accelerate the transition toward sustainable energy systems. The study provides practical recommendations for policymakers, businesses, and research institutions aimed at enhancing social support for renewable energy projects and reducing resistance from local communities.

Keywords: Renewable Energy, Public Perception, Social Acceptance, Stakeholders, Communication, Media Analysis, Social Trust.

DOI: 10.25673/122873

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